hello frens

I am working towards humanizing our relationship with emerging technology. I call myself a 👩🏻🎨 creative generalist, who loves working through any problem thrown at me.

Before getting a master’s degree in HCI design, I spent 5 years driving business growth through customer-focused strategies, 💻 enhancing digital user experiences across multiple sectors, and 📈 implementing effective brand and market strategies with a notable impact on user engagement and revenue growth.

I was born with the 🧬 “how hard can it be” gene. If I am given a problem, I WILL find a solution to it. I love learning new things. It is a tiresome world and knowing that I get to learn new things each day is what keeps me going. I love constantly evolving into a 😎 cooler version of myself. My skills lie in my ability to switch between personalities and choose the one that is best suited to deal with the problem at hand.

I’m happiest when wearing many hats 🤠. Particularly fond of public speaking 🗣️, all colors 🎨, eating icecream🍦, reading📚, trying new hobbies⛸️, and conspiracy theories🔮.

life timeline

MS HCI/d grad, 2024

Graduated with an MS HCI/d from Indiana University Bloomington. Quite literally the best two years of my learning experience. I owe this experience to my professors a lot. They made me fall in love with what I was doing, more importantly, they made me fall back in love with learning.

This degree wasn't just about adding a title to my name. It gave me a direction, a purpose, and most importantly, it helped me develop values that now guide everything I do in my work. Finally, all those random experiences from my past started making sense - they were leading me here all along.

Business Development Associate • Scaler Academy, 2021 - 2022

Working in sales taught me so much about understanding people and their needs. Talking directly to customers helped me learn how to ask the right questions, really listen, and figure out what they care about most. These skills have been so valuable in design and product management—knowing how to prioritize what matters and balance user needs with business goals. It also showed me the importance of clear communication and building trust.

Product Manager • Noor Inc, 2020 - 2021

My journey at Noor is what crafted what would be the rest of my career trajectory. I started off as a designer, but very quickly moved into managing products and people. I absolutely loved what I was doing there. My mentor and ceo, was a brilliant man who had the most innovative ideas when designing. I learnt a lot from him and the people I was working with, but I realized those were mostly tool related skills. I was making designs but I didn’t know why we were designing the way we were.

Brand Marketeer • RedBull, 2017 - 2020

This marketing job taught me how to connect with people and tell a story that resonates. It taught me the importance of knowing your audience—what they care about, what motivates them, and how to meet their needs in a way that feels meaningful. This perspective has been invaluable in design, helping me craft user experiences that are not just functional but engaging. Marketing also showed me the power of research, data, and feedback to guide decisions, ensuring that every choice is grounded in what truly matters to the user.

BS Electronics and Communication Engineering • Osmania University, 2016 - 2020

My career path was shaped by curiosity and, honestly, a lot of movies. Out of high school, I was binge watching films trying to create a career based on a character I liked. After watching Iron Man, I knew I wanted to be Tony Stark. Electronics Engineering felt like the degree that would get me closer to that goal. Reality hit pretty fast when I realized why they call it science fiction. My degree wasn't exactly teaching me how to become Iron Man, and I got bored quickly. I wanted to still finish my degree but I began exploring what really excited me.

Chief Cuteness Officer, May 1998

I've been a nerd my whole life - constantly learning, building, and turning ideas into reality.

My entrepreneurial journey started when I was 8. I grew up in the Middle East, around other expat families. All the kids were trying to make sense of our lives in a country that wasn’t our own.

Books were my escape, and during trips to India, I’d collect them religiously, amassing around 500 comics and books. I never saw a real library, but I spent five days cataloging my collection, creating handmade library cards, and setting up a lending system for our compound residents.

Looking back, it's fascinating that my 8 y/o self instinctively created a solution to a community problem. This pattern - identifying gaps and building bridges to fill them - has defined my approach to every venture since. Whether in technology, business, or community building, I've approached everything with the idea that "everything is figureoutable."

Values that drive me

My values are a mix of who I aspire to be and what makes me special.

adaptability

“Design is an iterative process. An idea must be tested, modified, and tested again.” – Don Norman, The Design of Everyday Things.

‍Like design, life is rarely linear. Ambiguity is part of the process. I don’t like ambiguity, but when plans change ( and they always do ) I try to embrace it, thinking ahead, adjusting quickly, and finding new ways forward when the unexpected inevitably happens. Because quite literally, the only way out is through.

playfulness

“Play is the highest form of research.” – Albert Einstein.

‍Let's be real - work can get intense. That's exactly why I believe in bringing a sense of play to everything I do. The best ideas come when we let ourselves play. When the pressure fades, creativity flows freely, and solutions appear where we least expect them.

humility

“Listen more than you talk. Nobody learned anything by hearing themselves speak.” – Richard Branson.

‍Humility is about listening—to users, teammates, and stakeholders. No matter how much I know about something, everyone brings something valuable to the table, and I’m here to learn from all of them.

honesty

“Good design is honest.” – Dieter Rams.

‍For me, honesty means more than transparency. It’s aligning design with real human values like empathy and accessibility. In tech, these values get thrown around so much they sometimes lose their meaning. I choose to back these words with action, intentionally working toward building an accessible, inclusive and equitable world.

empathy

"To create meaningful solutions, we must first understand people’s experiences and emotions."— Jon Kolko, Well-Designed: How to Use Empathy to Create Products People Love

I'm a sensitive person, and I consider it my superpower. It helps me better understand user needs while balancing them with business goals. Empathy isn’t just about listening—it’s about deeply understanding user needs, even the ones they don’t vocalize. It’s about designing with heart and making human-first decisions without losing sight of business goals.

joy

“Find what you love and let it kill you,” Bukowski wrote.

For me, joy is the driver behind everything I do. It’s not just about work; it’s about purpose. Each day, I feel lucky to do work that I love —solving problems, creating experiences, and making people’s lives easier.

curiosity

“Stay hungry, stay foolish.” – Steve Jobs.

‍Curiosity fuels my work, driving me to ask questions, dig deeper, and uncover the stories behind every project. I craft solutions that blend functionality with imagination, inspired by people, data, and emerging trends.

strategy

"You can’t connect the dots looking forward; you can only connect them looking backwards."— Steve Jobs

I approach every project with clear goals and a solid plan, focusing on the most efficient and impactful path forward. When things get complex, I rely on the basics—who, what, why, where, when, and how—to stay grounded and keep the big picture in focus.

maliboo